The story of “perfectly imperfect” sweatshirt
In a world dominated by photoshopped images, selfies and carefully curated images on social media it’s time we cut ourselves some slack and dropped the pretence of perfect. As Brene Brown says, ‘owning our story and loving ourselves through that process is the bravest thing we will every do.’
What if we dropped the desire for approval and freed ourselves from the unachievable goal of perfection and instead embraced ourselves, warts and all, for exactly who we are? What if authentic became more important than perfect and with this shift we started accepting ourselves unconditionally and know the true meaning of #iamenough?
With this in mind we took the sunflower, the happiest of flowers, the flower that we associate with sunshine and smiles and combined it with the words, ‘perfectly imperfect.’ A dynamic combination of intention and natural beauty.
Our gorgeous bloom is hand drawn from a real flower – it is asymmetrical and has perfect and imperfect petals – in short it is real. We hope that when you wear this limited edition, Capri yellow sweatshirt that you will feel inspired to be real too, to be exactly who you are and to know that no matter what you are a perfectly imperfect work in progress.
Quick product facts:
- Relaxed fit terry sweatshirt
- 85% organic ring-spun combed cotton with 15% recycled polyester
- 300 GSM
- Matching raglan sleeve
- Wide open neck
- Peta approved Vegan certification
- Fair ware accreditation
- Oeko-tex certification
Please wash this garment inside out on a cool washing machine cycle. Organic cotton should never see the inside of your tumble dryer, air drying is best! Never iron directly onto the hand screen print.